WhatsApp has become the staple in most smartphones today as it eliminates the limitations of SMS. It has introduced a new medium which allows sending of free, unlimited and instantaneous multimedia messages across the globe. These features are what makes it the most used chat app in the world with a user base of 300 million active users daily. 

Organisations are exploring this channel to better reach and engage with their staff and customers. However, some may be reluctant in lieu of security or not having the capabilities to adopt a new system. EasiSMS introduces a new connector for WhatsApp to help organisations bridge this gap.  

​Organisations can provide informative services through automated 2-way messaging by integrating their information databases and EasiSMS’s 2-way module, EasiCommand Builder. For example, the user can send in an exchange rate request and get the rates through an automated response chat. 

Interested to find out more about EasiSMS? Contact us! 

​
​ABOUT GITEX
​The biggest tech show in the Middle East, North Africa and South Asia! Over 100,000 visitors, 4,500 exhibitors, 290 content hours, 140 countries, bringing to you GITEX 2019!

​Peek into the future, see what’s upcoming as you step into the world of technology and business. This is where top technology enterprises, startups and think-tanks from around the world come together to reveal their eureka moments and life-changing innovations. 

EASISMS
​At GITEX, EasiSMS will showcase its multi-channel messaging capabilities, featuring the launch of a new messaging connector, EasiWhatsApp. With EasiWhatsApp, you have more ways to connect with your customers and keep them engaged. 

​Additionally, if you are interested in knowing more about how to better safeguard your data and simplify large file transfers, EasiShare will be there to cater to your needs. 

Last but not least, there will be attractive promotions for early subscribers! Keep your eyes peeled for our raffle draw starting from 6 October 2019!

​Don't miss this opportunity to explore and be the first to tap into the future of multi-channel messaging by registering here. Be sure to follow our LinkedIn and Facebook pages to stay up-to-date with the latest news or promotions.

Inspire-Tech is expanding its reach in the Gulf region and will be exhibiting at the largest tech show in the Middle East at the 39th GITEX Technology Week!

EasiSMS will showcase its multi-channel messaging capabilities featuring the launch of a new connector, EasiWhatsApp exclusively at GITEX 2019 with live product demos. On top of that, there will be attractive promotions for early adoption and attendees will stand a chance to win a DJI Pocket Osmo!* Stay tuned for details. 

Don't miss this opportunity to explore and be the first to tap into the future of hybrid messaging by registering here. Be sure to follow our LinkedIn and Facebook pages to stay up-to-date with the latest news or promotions.
*​T&Cs apply.

​Endless, costly, time-consuming, distracting, boring, frustrating…

How else would you describe that never-ending password reset process which keeps your help desk unproductively busy?
​
How much revenue does it bring ultimately?

Your IT department has more important work to focus on, so enable end-users to reset their passwords by themselves with EasiPassword.

Use EasiPassword to:

• Empower end-users to reset passwords immediately without calling IT
• Reduce time spent on password reset 
• Ensure high productivity and security while saving cost

 
About EasiPassword (by EasiSMS):
EasiPassword is an easy-to-use and secure Self-Service Password Reset/Account Unlock with Two-Factor Authentication which integrates to your Active Directory and allows users to reset passwords anytime anywhere.

Customer Success
Students being students, they forget their password, especially after term breaks. For a long time, such forgetfulness forced an internationally-recognized university in South East Asia to handle over hundreds of password reset requests per month.
​
Today, 90 percent of the password reset requests in the university is handled automatically. EasiPassword has not only increased the productivity of the help desk, which is no longer bogged down with this previously routine task, but also increased service satisfaction among students.
 
About EasiSMS
EasiSMS, an agile, reliable and cost-effective hybrid messaging platform which helps leading companies across the industry to cut messaging costs, increase app engagement, protect customers from phishing and enhance their communications with rich multimedia content and automation.

You have invested millions into the digital transformation. You have set up your online service platform, put tremendous efforts into it, you launched it and… your customers do not receive the OTP or important notifications because your messaging server is down. What is next?

We all know that the best cure is prevention. That is why, knowing that there is never 100% guaranty that your technology will not fail at some point, you should always have a backup plan.
​
It is ideal if the technology which you choose comes with an inbuilt backup strategy. As in an example of EasiSMS High Availability Architecture, the secondary server will easily take over a downed server, making sure that your message is delivered to your customer. Such architecture is highly reliable, and it will back up your efforts and investments put into building online services.  

The best strategy to increase app engagement
Finally you have decided to invest in an app for your organisation. That’s not the end of your journey, it's barely the beginning.

How are you going to make people download and sustain their retention in a pool of oversaturated applications where consumer power is at its high?
 
When it comes to a committed and engaged app user base, the key is to develop an effective long-term strategy that allows you to build a loyal relationship with your users. Developing customer engagement and retention is the way to mobile application success.
 
There are two strategies that will increase your ROI when you implement EasiSMS’ hybrid messaging features. So how do you entice app users to keep coming back?
 
Push notification
Statistics revealed that push notifications increase user retention rates from 56% to 180% and that those who have opted into receiving push notifications exhibit 88% higher app engagement than those who haven’t.
 
In terms of sending push notifications to increase app engagement, there are countless options to choose from such as sending reminders, promotions, app-specific deals, vouchers, updates, daily/weekly goals, and more. For example, if a user hasn’t used the app after signing up, a push notification highlighting one prominent app feature might work wonders.
 
Extra tips to take note of when sending push notifications:

1. Don’t send push notification at night when people are sleeping
2. Try not to send too much push notification at one go, adjust the frequency because it can be annoying
3. Segment your users based on their interaction with your app

 
Multi-channel messaging
To create greater app engagement, other channels should be used alongside push notifications especially for engaging those who choose to opt out of it.
 
SMS for instance, allows for instant communication and like email, is great for sending a message the user may want to refer back to. Unlike emails, however, SMS boasts a much higher average open rate of 95% in comparison to the small average open rate of 27.2% for email.
 
However, there are plenty of restrictions especially when it comes to sending content. EasiSMS unleashes your creativity, enabling you to send multimedia content such as images, video or audio in your message. Being able to send rich multimedia content makes it a more effective method of communication when email isn't available.
 
Improving app “stickiness” comes down to how well you can engage them on a personal level from the get go. Personalisation provides a more unique experience to the user. With a market that is completely saturated with apps, you need to show your users why you are better than the rest and why, what you offer, is of more value to them. The more aligned the experience is with a user’s needs and preferences, the more likely they are to continue to use the application.

FinTech is growing and hitting records on a global scale, but the biggest challenge faced by Fintech companies today is the vulnerability to cyber threats.

There is no doubt that threats are a constant, especially in financial services where customer data is critical. Around 44.7% are accounted for financial phishing in 2018 and experts say that it is most likely to increase due to fact that Fintech has reached an all-time high in Global Fintech investments coming in at $39 Bil in 2018.

EasiSMS helps Fintech companies overcome this formidable hurdle with its highly regarded, secure platform that delivers robust hybrid messaging with rich content to over 120+ GCC clients like National Bank of Fujairah, DEWA and Marshreq Bank.

As an exhibitor at Seamless Middle East 2019, InspireTech is gearing up to reach out to more prospects and help them secure their operations.

Registration closes soon! Here is your last chance to register for the opportunity to futureproof your company.

When?
Wednesday 10 April
09:00am – 17:30pm

Thursday 11 April
09:00am - 16:30pm
​
Where?
Booth No. FP8, Trade Centre Arena & Sheikh Saeed Halls 1-3
​Dubai International Convention & Exhibition Centre

Thousands of scammers all over the world are trying to steal personal data of the civilians. They disguise themselves as trustworthy enterprises, mostly banks and other financial institutions, to carry out their evil plan. Will the industry leaders be able to find a way to protect innocent people from the villains?
 
Phishing is just like a storyline of an action film: it is fast, intense, dynamic, and everyone is wondering what is next.  
 
Unfortunately, Phishing 2019 is not a movie… Millions of phishing messages are sent each day globally, around 8 millions of those are opened, around 80.000 people fall for a scam every day and these numbers are on the rise. The question is how to change this statistic, and protect your valued customers from being hooked?
 
Since e-mail and SMS are the most popular phishing rods, you need to look for more reliable and secure alternatives to communicate with your customers. One of the best ways would be a 2-way messaging/chat platform integrated into your company app.
 
When you integrate EasiSMS’s EasiAPP SDK into your company app, you get a unique channel which can’t be infiltrated by scammers to send phishing messages with harmful links. EasiSMS will protect all communications with your customers making phishing impossible. 

INSPIRETECH specialises in digital transformation, and we are currently looking for partners in Oman. We think it might be beneficial for our companies to connect. 
 
We provide various services to government agencies and leading businesses across industries with enterprise hybrid messaging, secure content collaboration and backup & recovery solutions. On top of that, we help our technology and reseller partners to meet their sales targets, expand market outreach, develop new recurring income and increase their revenue. 
 
We will be exhibiting at Comex Technology Show at Oman Convention and Exhibition Centre - Muscat, Sultanate of Oman between 17-19 March. If you would like to meet and see if there is any opportunity for us to work together in the future, we are inviting you to come over to the section E (GGC: KSA & Singapore) and have a conversation at the Singapore booth (InspireTech). You can register for free here.