WhatsApp has become the staple in most smartphones today as it eliminates the limitations of SMS. It has introduced a new medium which allows sending of free, unlimited and instantaneous multimedia messages across the globe. These features are what makes it the most used chat app in the world with a user base of 300 million active users daily. Organisations are exploring this channel to better reach and engage with their staff and customers. However, some may be reluctant in lieu of security or not having the capabilities to adopt a new system. EasiSMS introduces a new connector for WhatsApp to help organisations bridge this gap. SElf-service helpOrganisations can provide informative services through automated 2-way messaging by integrating their information databases and EasiSMS’s 2-way module, EasiCommand Builder. For example, the user can send in an exchange rate request and get the rates through an automated response chat. Customer service
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October 2019
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