The best strategy to increase app engagement
Finally you have decided to invest in an app for your organisation. That’s not the end of your journey, it's barely the beginning.
How are you going to make people download and sustain their retention in a pool of oversaturated applications where consumer power is at its high?
When it comes to a committed and engaged app user base, the key is to develop an effective long-term strategy that allows you to build a loyal relationship with your users. Developing customer engagement and retention is the way to mobile application success.
There are two strategies that will increase your ROI when you implement EasiSMS’ hybrid messaging features. So how do you entice app users to keep coming back?
Statistics revealed that push notifications increase user retention rates from 56% to 180% and that those who have opted into receiving push notifications exhibit 88% higher app engagement than those who haven’t.
In terms of sending push notifications to increase app engagement, there are countless options to choose from such as sending reminders, promotions, app-specific deals, vouchers, updates, daily/weekly goals, and more. For example, if a user hasn’t used the app after signing up, a push notification highlighting one prominent app feature might work wonders.
Extra tips to take note of when sending push notifications:
To create greater app engagement, other channels should be used alongside push notifications especially for engaging those who choose to opt out of it.
SMS for instance, allows for instant communication and like email, is great for sending a message the user may want to refer back to. Unlike emails, however, SMS boasts a much higher average open rate of 95% in comparison to the small average open rate of 27.2% for email.
However, there are plenty of restrictions especially when it comes to sending content. EasiSMS unleashes your creativity, enabling you to send multimedia content such as images, video or audio in your message. Being able to send rich multimedia content makes it a more effective method of communication when email isn't available.
Improving app “stickiness” comes down to how well you can engage them on a personal level from the get go. Personalisation provides a more unique experience to the user. With a market that is completely saturated with apps, you need to show your users why you are better than the rest and why, what you offer, is of more value to them. The more aligned the experience is with a user’s needs and preferences, the more likely they are to continue to use the application.
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